IDRA Interior Design Resource Agency

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Corporate Image Development™ for Interior Designers©

Protocol Intelligence for Interior Designers©

IDRA's Office of Executive Education will collaborate
with your organization, firm, or group to design a
tailored, customized program that delivers relevant,
immediately applicable learning tools and
knowledge to specifically meet your team’s learning
objectives.

IDRA has partnered with Carr Protocol Consultants International, to bring you protocol information
that will give you the competitive edge. This specialized training has been designed specifically for
interior designers and design teams who require the highest level of competency in operational and
cultural protocol. Protocol Intelligence training will help you distinguish yourself from the competition,
develop and maintain business, project a positive image as well as confidence and authority.

Date: TBA Location: TBA Enrollment Fee: TBA

Executive Education at IDRA offers seminars for
designers from around the world. We bring
together experienced professionals, a world-class
faculty, and a dynamic curriculum in a setting where
the common denominator is a shared commitment
to public value. The result is a lasting
transformational leadership experience. We have
developed the most comprehensive range of
executive education programs in design leadership
available anywhere in the world.

IDRA brings you the fundamentals of successful project management in this dynamic seminar. We teach
you how to stay on track, on budget and on time. You'll learn how to develop your project, how to handle
contingencies, Manage multiple projects, how to set realistic timelines, how to redeem derailed projects
and more! This informative training will give you insight on how to review projects, implement checkpoints,
and keep team members motivated. You can't afford miss the information that will be shared in this
training.

The way your company promotes that image through advertising and publicity can have a significant impact on
how people view your organization, both internally and externally. Learn the art of marrying your marketing
message through the following:

• Logo design
•   Business Cards & Postcards
• Stationary Design
•   Office & Lobby Design & More.

Date: TBA Location: TBA Enrollment Fee: TBA

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IDRA Managing Director V. Carr and Our IDRA Experts, Authors and Contributors Have Been Published in the Media Outlets Listed Above

Project Management for Interior Designers©

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Home

Resources

A bout

C ontact

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Fees & Finances

Client Relations

Public Relations

Project Management

Growth & Expansion

Portfolio Development

Marketing

Date: TBA Location: TBA Enrollment Fee: TBA

Request more information.

Date: TBA Location: TBA Enrollment Fee: TBA

Request more information.

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PR: Best Practices for Interior Designers©

How to Achieve Reputation Enhancement
Representing Your Organization in the Best Light

In this mini-seminar you will learn and put into action:

        Creating a Publicity Plan
        Building Killer Press Kits
        How to Write a Winning Press Release
        PR Tactics: Do’s and Don’ts
        Mistakes to Avoid
        How to get the Attention of Reporters
        Working with Magazines & Reporter
        Becoming Newsworthy

Date: TBA Location: TBA Enrollment Fee: TBA

Branding: Best Practices for Interior Designers©

How to Make Your Product Stand Out in a Crowd
For selling Products, Services and Your Company’s Image

In this mini-seminar you will learn and put into action:

        Creating Client Ambassadors
        Brand Management
        Defining Who You Are & Build Your Brand Promise
        Echoing the Brand Promise
        How to Develop Standards & Guidelines
        Visual Image & the Story It Tells
        Creating a Unique Image

Date: TBA Location: TBA Enrollment Fee: TBA

Request more information.

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Request more information.

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Fundamentals of Successful Project Management for Interior Designers©

Marketing: Best Practices for Interior Designers

How to Achieve Exploration, Creation and Delivery of Value
Choosing Target Markets for Designers

In this mini-seminar you will learn and put into action:
        Creating Client Ambassadors
        Marketing Campaigns Basics
        Marketing Myths & How To Overcome Them
        Understanding Customer Behavior
      Purchasing Trends Amongst Your Demographic
        Planning & Strategy: Maximizing Seasonal Rhythm
        Active & Passive Prospecting
        Research, Planning, Positioning
        Defining Niche
        Direct Mail: Do's & Don'ts
        Finding Time, Seasonal Promotions & Fundraising
        Marketing Mistakes; What To Do When It Isn't Working
        Marketing Promotions You Can Do Today
        Testimonials & Referrals

Date: TBA Location: TBA Enrollment Fee: TBA

Request more information.

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