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Once you've committed  to running a
[design] business you must be equally
committed to
marketing that
[design]business
Megan Tough
IDRA Expert
Author & Speaker
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The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising, and it is earned rather than purchased. It is your customers' opinion of your product, which at times can be very vocal with praise or derision. It is ....

How Full Is Your Pipeline? How to Get More!Keeping your pipeline full is one of the best ways to build and maintain a thriving business. The problem is that people are often clueless about how to stuff their pipeline and keep it that way. Quite often, they alternate between heavy periods of marketing followed by having tons of work to do during....

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Getting free publicity for your business depends on a number of factors. Above all others, though, there are four cardinal rules you can't afford to ignore if you hope to be successful. Not following them is a sure fire way to start depending entirely on luck instead of skill for your progress.These rules that should be spray....

As business owners, we love referrals from our happy clients. They typically produce the best prospects because a recommendation from a client provides credibility and reduces doubt in the prospects mind. But do you actively seek them out or simply cross your fingers and hope they come? Clients who love what you do want to give you referrals. They see....

As business owners, we love referrals from our happy clients. They typically produce the best prospects because a recommendation from a client provides credibility and reduces doubt in the prospects mind. But do you actively seek them out or simply cross your fingers and hope they come? Clients who love what you do want to give you referrals. They see....

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Suppliers are a critical component of your growth and survival. Your approach to suppliers needs to be part of your strategic plan, since almost every company, whether product or service oriented, is dependent on suppliers. Many people seem to get this supplier issue wrong. They feel that because they write the order, they are in the....

Negotiating makes the client think that you're overcharging for your services. Let potential clients know that your rates are honest and fair for the level of service that you provide which is why you don't negotiate them. Have a firm policy of not negotiating and .... This is a list of must-read tips for establishing a no-nonsense, no-negotiation policy for your design firm.

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2014